Why I Joined Scribe - Zee Yoonas, CRO

By
Zee Yoonas
April 28, 2025
min read
Updated
April 28, 2025
Photo credit
Scribe’s Chief Revenue Officer, Zee Yoonas, reflects on his one-year anniversary about why he joined Scribe to build out our sales and customer success engines to create long-term value for our customers.


Introduction

I’m a numbers guy.  And while the numbers driving Scribe’s growth are nothing short of phenomenal, there are some truly special things at Scribe that you can’t fit in a spreadsheet.

The secret driving a big portion of Scribe’s success is the culture. And that culture is defined by an intense focus on the success of our customers. Seeing that customer “wow” moment when they first get their hands on Scribe, and watching their gains compound as adoption grows with Scribe, is a big time motivator.

It fires up our Sales teams. It delights our Marketing teams. And, for me, a numbers guy, it helps us raise the bar each and every month on growth metrics for the business. 

About those numbers, there are two that carry a bit more weight at the moment: 1 and 853.

1 - It’s been 1 year since I joined Scribe to build out our sales and customer success engines and create long term value for our customers.

853 - That’s the number of enterprise sales leads we had the month before I joined Scribe. That’s a great place to start to say the least. Joining Scribe with that level of momentum felt like starting a race with rockets strapped to my feet.

I also felt, and still feel, a responsibility to deliver on the promise of our product, the enthusiasm of our customers, and the strength of our team. Here’s what that looks like today:

The Unique Strength of Scribe 

Those 853 enterprise sales leads that waited in my inbox the day I joined Scribe were there for a reason. They didn’t appear out of nowhere. It took work from a phenomenal R&D org building our product, a world class marketing team driving awareness of Scribe, and a stellar growth team driving viral usage of the product.  

Part of what drew me to Scribe in the first place were the ideal conditions for a Sales team to make a big impact. I saw a rare combination of factors at play: a product customers love that solved a real, tangible problem, a viral go-to-market engine, and leads that were growing exponentially.

We’re always raising the bar for ourselves and for our customers. We’ll celebrate our wins, and especially our customer’s wins, but always ask, “How can we level this up next time?”

That means constantly improving our product, listening to customer feedback, always sweating the small stuff, and working together as a team chasing a shared goal. 

To me, that’s an unmissable opportunity. So, I joined the team and here we are a year later. Now, here’s what we’re doing to make the most of this opportunity in our rapidly scaling GTM organization:

→ Show, don’t tell (then sell) 

When customers see Scribe in action, it’s like a little lightbulb goes off above their head. They can think of a process Scribe could streamline, or an hour-long training video that could be turned into a Scribe guide, for example.

The strength of our sales motion and GTM lies in effectively educating our customers by showing Scribe in action. We deliver on our promise at every step.

The majority of our sales process focuses on educating customers on how to best use Scribe to improve work in their businesses. We collaboratively build business cases with our prospects and help them achieve real-world value extremely fast.

→ Build for success

Over 94% of Fortune 500 businesses rely on Scribe. There are over 52,000 enterprises and counting paying for our platform. We want to build a platform and customer experience that scales with our customers’ success. That means strengthening our team, streamlining the onboarding experience, and building a resilient product.

It means increasing transparency and removing roadblocks from the onboarding process. For example, there are no artificially gated Scribe security reports, our trials are free, and our pricing is easily understandable.

These may seem like quick wins, but they’re vitally important to our customers.

→ Keeping incentives aligned for the long term

Every time a customer has that lightbulb moment with Scribe, we’re one step closer to building a business case. This helps our customers go from prototype to production quickly. And it helps us scale while keeping our incentives aligned with our customers’.

Customers only pay for what they use, so we only grow revenue if they are happy and increasing in usage. That’s a win-win for all parties.

→ Embrace the power of our product

Product-Led Growth and enterprise success are not mutually exclusive. If you want proof, just ask any of the enterprises that use Scribe already. It's been an honor helping companies like Hubspot reduce the time spent helping customers by 93%. We believe in leading with the strength of our product, and we believe that will open the doors to enterprise success even wider. Customers have many paths to success, and we want to make all these channels available.

Join our mission

Today, we are well on our way to helping every business in the world uplevel how they do work — by completely changing how business processes are captured, shared, and executed. We’re focused on continuing to build our team with professionals who are champing at the bit to shape the future of this world and start a truly career defining journey.

And, we’re hiring for roles across Sales, Customer Success, and most other teams. If you’re excited by our mission and want to do the best work of your career, we’d like to meet you.

Ready to try Scribe?

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